‘Calories in, calories out’ (CICO) is possibly the most followed weight loss technique in America. As many as one in four Americans count their daily calories — and yet, studies show they’re gaining an extra 1% of their body weight every two years. Excess food does eventually lead to weight gain. However, it’s clearly not the solution to our obesity epidemic.
Do you remember the famous Lays’ potato chip commercial: ‘I bet you can’t eat just one’? While it sounds like a harmless catchphrase on the surface, there’s some diabolical truth to this claim. Lays hired thousands of food scientists over the years to create the world’s most perfect product — a junk food so addictive
We’ve all had the experience of jogging on the treadmill for an hour only to realize we’ve burned a scant 100 calories. We only ‘earned’ a single cookie or a bag of chips after all that effort, and usually throw up our hands in defeat on the way out the door. ‘Calories in, calories out’
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